I’m a seasoned retail planning and strategy expert with a deep passion for helping brands optimize their inventory, forecast demand with confidence, and build smarter, more efficient planning processes. With extensive experience in sales planning, OTB management, and merchandising strategy, I specialize in turning data into actionable insights that drive profitability.

I founded my consultancy to support brands and small retailers navigate the complexities of inventory management, demand forecasting, and reporting. Whether it’s refining your Open-to-Buy, improving sell-through, or developing tailored reporting solutions, I provide the tools and expertise to help your business thrive.

I believe in blending analytics with real-world retail experience—helping you make informed, strategic decisions that balance inventory investment with sales growth. Let’s build a plan that works for your business!